brisbane | melbourne | Sydney | gold coast
Sports, Entertainment & Media.
In the fast‑moving world of sports, entertainment, and media, exciting opportunities progress quickly and often come with hidden risks.
Our firm partners with athletes, artists, talent and brand management agencies, screen play writers and creators, to protect what they have built, negotiate what they deserve, and navigate the legal complexities of the industry.
We understand the business behind the spotlight. Whether you are signing your first professional contract, creating artistic works, negotiating a brand deal or expanding your commercial footprint, our team delivers strategic legal guidance that keeps your career and your creative assets secure.
Entertainment & Media
The entertainment landscape has transformed, with streaming platforms, digital distribution, influencer partnerships, and global licensing reshaping how content is created and monetised. Whether you are an emerging artist or an established production or management company, our team can assist you to protect your rights so you can focus on creating.
We can assist with:
Talent management agreements and production contracts
Film, television, music, and digital media negotiations
Copyright protection, licensing, and royalty structures
Brand partnerships, sponsorships, and influencer agreements
Defamation, reputation management, and media disputes
Non-disclosure agreements
Service terms and conditions for artists
Sports Law
Athletes and sporting organisations operate in a high‑stakes environment, built on performance, reputation and commercial opportunity. We understand the unique pressures facing elite and emerging athletes and provide legal support to help you safeguarding your image and maximise the commercial gain.
We can assist with:
Player contracts, transfers, and negotiations
Sponsorships, endorsements, and image‑rights agreements
Risk management and dispute resolution
Commercial arrangements for clubs, leagues, and sporting bodies
Why clients engage us
Gibson MacNeill combines industry knowledge with a practical, commercial approach. We provide clear and strategic advice to help our clients protect their intellectual property, maximise commercial gain and negotiate favourable outcomes without comprising long-term partnership relationships.
We take the time to understand what is important to our clients in their creative pursuits and tailor our advice to suits their individual needs.
Speak with our team.
Whether you need talent management agreements drafted, legal review of sponsorship agreements, service terms and conditions, or assistance with a dispute, Gibson MacNeill Lawyers can handle the legal side, so you can focus on your creative, sporting and business pursuits.
valued and trusted by our clients.
"After retiring from my professional basketball career with the Chicago Bulls in the NBA and then the Brisbane Bullets in the NBL, I set myself a fresh challenge of providing first class representation to athletes from an advocate who truly understands the challenges that athletes face. This ambition lead me to establishing my start-up Sports Management company, Rise. I had big ambitions for my company, including representing professional athletes in Australia, the USA and in Europe. Scott and his team at Gibson MacNeill Lawyers shared my vision for Rise from the start. Scott is commercial in his approach, assisted me in establishing my contract suite and is always available to discuss legal concerns and strategies as they arise."
Cameron Bairstow
★★★★★
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